beFirZst.com

April 30, 2010

Beauty retailer finds a niche in 3 fluid ounces

Filed under: Business Ideas — Life Motivation @ 10:51 pm

Ever since transportation authorities placed rigorous limits on the amount of liquids allowed on flights, travellers have had to figure out how to both pack their favourite toiletries and comply with those regulations. Helping consumers avoid bag-check charges or confiscation of their non-compliant toiletries and cosmetics, New York-based 3floz is an online boutique that sells beauty and grooming products in TSA-approved sizes only.

Launched in February, 3floz offers a range of luxury skin and hair care products for men and women, all in travel-friendly sizes of 3 fluid ounces (100 ml) or less. 3floz is also marketing itself as a sample site, catering to consumers who want to try out high-end beauty products without committing to pricey full-sized versions. (As they put it, “for those who travel, those who are curious and those who can’t commit”). Items can be purchased individually or in kits. Individual product prices start from USD 3 and kits start from USD 30. International shipping is available, including delivery direct to hotels, as well as a same-day courier delivery service within Manhattan. 3floz offers customers an upgrade to overnight shipping for the price of ground if they provide a flight itinerary showing travel within three days.

The company has plans for travel-sized baby products and travel-friendly beauty and grooming tools. While 3floz fills a gap in the beauty market, there’s still plenty of room in this space for additional contenders to bring miniature versions of other brand favourites to travellers and product samplers around the globe. (Related: More cosmetics tryvertising by mailWine by the trial-sized tubeRemote wardrobe service for travelling luggage-freeShop-ahead service for hotel guests.)

Website: www.3floz.com
Contact: info@3floz.com

Spotted by: Cecilia Biemann


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Longtime CharityFocus friend, James O’dea, recently came out with his first book — Creative Stress!  It opens with a remarkable story that might be familiar to some of us …

First, her words: "On 17th August 1973, whilst walking to work with a colleague, who was a member of the reserve police force, gunmen opened fire. We were going into our building of work, we were civil servants.

I was shot with a sub-machine gun, was taken to hospital, 14 miles away, where I had emergency surgery. The bullet had entered through the top of my left arm, broke ribs, split my lung and lodged between my heart and main artery. Surgery lasted over 6 hours and I had to have 20 pints of blood. I was in Intensive Care Unit where my consultant told my family ‘that he left me comfortable to die’. I spent seven weeks in hospital, then discharged and was told to get on with my life."

You can imagine trying to pick up your life with a bullet literally lodged next to your heart. The sense of shock, trauma, grief and outrage must have been extremely intense. Nonetheless Frances decided to face all those conflicting emotions and with some trepidation she decided to go to a retreat with Towards Understanding and Healing. One of the women who was heading this work, who also became a friend and mentor to Frances, was Maureen Hetherington — one of the great visionary activists for peace and reconciliation in Northern Ireland. Maureen, who is a friend and colleague, was pregnant when her husband Douggie was brutally shot on his first day of work for the Ulster Constabulary. Douggie had to have his arm amputated as a result.

It was not easy for Frances but she opened herself to healing, knowing that the opening would not only stir her wounds but provide fresh challenges. This exemplifies the handshake with stress. Nowadays, Frances is engaged in continued efforts to promote dialogue between Protestants and Catholics. She transformed a catastrophically negative experience — a bullet which entered her body with the velocity of hatred — and instead of living a quiet life in private peace and security, she chooses to live in the challenging fires of sectarian peacemaking. For her, the answer to her stress has been to nurture a more meaningful life…to summon up courage, to attempt to change the course of history and to face down oppression and intolerance. When we were together in London Derry a while back, I was stunned by her quiet demeanour and humility. There with the evidence of another’s fierce aggression and hatred lodged next to her heart, she still chooses to find her own highest self. Without such creativity and commitment — without such embodied virtue — where do you suppose humanity would be headed?

Let’s tell each other the stories of those who become our greatest teachers and templates of higher consciousness — in their stories you will find that they not only shake the hand of stress, they dance with it.

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